Sellers · Lee & Collier County

Listing it is easy. Selling it is the work.

Price it right and launch it ready. That sets the tone for everything after.

Listing in

Get a real valuationCompare service levels →
On a full service listing
Everything between the sign and the wire. Tracked here.
Step one

An online estimate is not a price.

What an algorithm sees

A guess from public data

It doesn’t know you replaced the roof, that you back to a preserve, or that two of its comps were distressed sales.

What we send

A comparative market analysis

Real closed comps adjusted for condition, what’s competing with you now, what failed to sell and why, and a recommended price with the reasoning in writing.

There is no obligation and no requirement to list with us. If the move is to wait a season, the analysis will say so. An analysis is an opinion of value, not an appraisal, and not a guarantee of sale price.

0Moves
0Ways to list
0Counties
0Licensed agents
The plan

You get one launch. Six moves.

Tap a move. It advances on its own.

01Strategy
02Prepare
03Launch
04Showings
05Offers
06To close
01

Strategy and net sheet.

We walk the home and give you an estimated net at three price points, so the conversation is what you take home, not a list price in a vacuum.

  • Price, timing and showing instructions, agreed in writing
  • How compensation works, before you sign

Commissions and fees are fully negotiable and are not set by law, by any association, or by any MLS.

02

Prepare. Not renovate.

You need the handful of items that move perceived value. We’ll tell you which are worth your money and which to skip.

  • Declutter the rooms buyers photograph in their heads
  • Fix what an inspection would surface and cost you leverage
  • Permits, roof and HVAC ages, wind mitigation, HOA, ready up front
03

Launch everywhere at once.

A new listing’s early weeks matter most. We launch ready on day one.

  • Professional photography
  • MLS copy written to be searched and read
  • Portal syndication and the marketing plan you approved, same window
04

Showings, and honest adjustment.

Updates with the numbers we can see, like showings and what buyers’ agents said.

  • If something needs to change, you hear it early
  • Not after weeks of silence
05

Price is one term of several.

Every offer evaluated on the full picture and presented to you plainly.

  • Financing type and how strong the pre-approval is
  • Deposit, and how fast it becomes non-refundable
  • Inspection and financing windows: your exposure
  • Appraisal terms if it comes in low
06

Contract to close, tracked.

Your file is tracked to the wire.

  • Contract dates calendared
  • Repairs, appraisal and title followed, and you hear when something moves
  • Your closing figures reviewed before closing day

Six moves. One person runs them.

Every name here works under the same broker, the same systems and the same standard. You pick who.

Two ways to list

Both legitimate. Not the same.

Pick a level to see what changes.

01Full service
02Listing only

Full service listing

Exposure
MLS, portal syndication, professional photography, and a marketing plan you approve in your listing agreement
Strategy
Market analysis and pricing strategy, showing coordination, feedback gathered for you
Representation
We review the offers with you and negotiate at your direction
Paperwork
Florida disclosure forms provided and reviewed with you (you complete your own seller disclosure), deadlines tracked to closing, broker oversight on every file
How you pay
Agreed in writing in your listing agreement, which states when the fee is earned and when it is paid

Listing only

Exposure
MLS and portal syndication. Photography you provide, or add on
Strategy
Basic guidance. You coordinate showings and gather your own feedback
Representation
You negotiate. Offers still reach you as Florida law requires, in the way you direct in writing
Paperwork
Disclosures provided for you to complete. Broker oversight still applies
How you pay
Agreed in writing in your listing agreement, which states when the fee is earned and when it is paid

All commissions and fees are fully negotiable and are not set by law, by any association, or by any MLS. Ask for current terms →

The money

What comes out before you get paid.

The categories that usually appear on a Florida closing statement, so you know what to look for.

01Payoff & fees
02Taxes & title
03Property items

Payoff and fees

Mortgage payoff
Principal plus interest through the payoff date
Brokerage compensation
Fully negotiable, agreed in writing in your listing agreement

Taxes and title

Documentary stamp tax
Customarily the seller. A state transfer tax on the sale price
Title policy & settlement
Varies by county and by contract. Local custom differs between Lee and Collier
Property taxes
Prorated to the closing date; usually a credit to the buyer, since Florida taxes are paid at the end of the year

Property items

HOA or condo estoppel
Required where an association applies. Dues prorated
Negotiated repairs
Completed before closing, or credited at closing
Liens & open permits
Paid off at closing or resolved as the title company requires

General information only. Who pays many of these items can be negotiated in your contract. Aari Realty does not provide legal, tax or accounting advice.

No obligation

What is it actually worth?

Send the address. You get back real comps, what’s competing with you, and a recommended price with the reasoning in writing.

Prefer to talk now

Call the office at 239.789.4701 or text 239.688.1770. Se habla español.

Street, city and zip is enough.